Mersmann Consulting Group Logo

Leaders in Outdoor Hospitality

Our Services Include:

MCG provides seamless planning, development, and management services for start-up and existing projects, including land selection, design, feasibility studies, business plans, comprehensive site plans, assistance with the bank loan process or investor selection, regulatory and environmental compliance, project management support for site development and operations start-up, and resort and facility management. Core services for each phase of a project include:

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Site Selection

  • Land Selection for Acquisition.
  • Site Suitability Analysis.
  • Environmental & Regulatory Due Diligence Assessment for acquisitions of undeveloped properties and existing facilities.
  • Feasibility Studies including schematic site layout review, market analysis, and financial projections.

Site Planning

  • Detailed Site Design.
  • Economic, Financial, & Market Analysis.
  • Business & Operations Plans.
  • Environmental Site Assessment.
  • Support with Regulatory Permitting and Entitlement.
  • Investor Coordination & Stakeholder Management.

Site Development & Operations

  • Project Management Support for Site Development (Engineering & Construction) and Operations Startup.
  • Operations Manuals for Startup and Ongoing Operations.
  • Sales & Marketing Program Development.
  • Audits/Analysis and Strategic Planning for Existing Operations.
  • Specialized Training for Existing Operations.
  • Management Systems Startup.
  • Marketing, Public Relations & Event Coordination/Management.
  • Resort Management.

Examples of Past Performance

  • Resort Startup Marketing & Operations, South Texas – Startup of a new development including logo & branding, electronic media, print media, trade shows, construction events, resort marketing plan, organizational structure, resort management systems, operating process & procedures, and staff training.


  • Strategic Resort Plan, China – Development of a province-wide resort strategy for a public/private partnership.


  • Resort Master Plan, Northeast Florida – Redevelopment of an RV park owned and operated by the local port authority, consisting of RV sites, cottages, beachfront amenities, event space, and retail.


  • Resort Master Plan, East Texas – Master Plan consisting of RV sites, cottages, casitas, farmers market, and equestrian center with show barns, training track, and equine therapy.


  • Resort Master Plan, Western Florida – Master Plan consisting of a resort inn and conference building, commercial retail center, restaurant, motorcoach sites with boat slips, cottages, marina, and resort-style amenities.


  • Resort Master Plan, Southern California – Master Plan for Native American tribe, consisting of RV and motorcoach sites, tribal interpretive center, and resort-style amenities associated with their casino.
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