Leaders in Outdoor Hospitality

MCG's History

In 2007, Amie Mersmann met Dr. Bud Surles and joined him as Marketing and Sales Director for the development of Mill Creek Ranch in Canton, Texas. Following this successful endeavor, Dr. Surles and Amie continued their collaboration as Bud Surles Consulting Group where they completed hundreds of master plans and numerous developments both domestically and internationally for public, private, and Native American clients. Mersmann Consulting Group (formerly know as Mersmann Business Consulting) was formed by Amie and Ryan Mersmann in 2008 to provide exclusive consulting support to Dr. Surles. Subsequent to the 2007 startup, two additional key team members were added to the collaboration, including Matt Corrion (resort designer and landscape architect with Outdoor Design Group, Inc.) and Wendy Matthews (former operations management at Mill Creek Ranch and resort operations consultant).

Dr. Surles was a leader in the Parks, Recreation, and Outdoor Hospitality Industry for both the public and private sectors for over 45 years. He held many esteemed positions over the years, including being named Director of Arkansas State Parks, before joining the National Park Service and becoming Assistant Superintendent of Yellowstone National Park. MCG’s Principal Consultants spent over a decade learning from this legend in the industry.

Today our team continues this legacy by providing industry-leading planning, development, and management consulting services to the Outdoor Hospitality Industry. Our continued collaboration with Outdoor Design Group provides our clients with a professional, experienced team of consultants dedicated to high-quality, profitable projects that exceed our clients’ expectations.

MCG's Mission & Core Values

MCG’s mission is to be the preferred provider of expert knowledge in our core service areas. We will utilize innovative and cost-effective solutions to address our client’s needs while adding value to their developments. MCG’s success and continued growth will be driven by our commitment to the following core values:

Efficiency – We work efficiently by understanding our clients’ goals, streamlining our organizational structure, and staying proficient in our fields of expertise. As a result, we are able to provide cost savings to our clients.

Innovative Solutions – We look outside the box for innovative, but sustainable, solutions to meet our clients’ needs. Our work product is a result of specialized knowledge in the industries that we serve, and our understanding of stakeholder requirements.

Integrity – We expect and maintain moral character, honesty, accountability, and professional ethics in all our actions.

Professionalism – We strive to offer the most professional services through our quality deliverables, our communication, our responsive service, and our representation of our clients in every situation.